About Taobao.com

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Sep 14th, 2009 Social Media 1 Comment

Stumble About Taobao.com

Taobao is China’s largest consumer e-commerce company. With the potential of China’s Internet users well over 600 million in the near future, there can be 100 million to 200 million shoppers on Taobao.com.

About Taobao

Taobao is the largest online shopping marketplace for consumers in China and is controlled by Alibaba. With a registered user base of more than 80 million as of September 2008, Taobao reaches an overwhelming majority of online shoppers in China.

There are 200 million items in selection, such as clothing, accessories, cosmetics, home appliances, mobile phones, computers and digital cameras.

Tao Bao Site

Investment in Taobao

Alibaba Group aims to make Taobao.com, its C2C (customer-to-customer) online trading platform, the world’s biggest retailer and will invest RMB 2 billion ($291.64 million) in the Web site over the next five years where it has already invested a total of RMB 3.45 billion ($503.13 million).

The hope is that it will beat eBay and Amazon in terms of global revenue within 5 years and surpass Walmart within 10 years!

Taobao Affiliate Programme

There is an affiliate programme which consists of emailing certain inviduals but I’m looking into this and will post results further.

Conclusion

Taobao is only going to get bigger and by Westerner’s thinking, it can be largely ignored since it’s not publicized in Western media. However, with a Taobao has a 78 percent share of China’s domestic online consumer market, quoting statistics from iResearch it is a potential eBay beater and combined with pages in English language in the future, there is a way for Internet Marketers to make huge amounts of money from new signups and commissions.

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One Reply:

  1. Now with open API and their joint actions with Yahoo Japan, it is way more than the biggest Chinese shopping website. Let’s keep an eye on it.

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