Adsense Interest Based Adverts - Best Blogs Asia
A brief description of the changes to Google Adsense.
Google will now implement a feature on Adsense which display ads based on a user’s previous interactions and interests, such as visits to advertiser websites.
What is Interest Based advertising?
Currently, advertisers use placement targeting to display ads on specific sites and pages in the AdSense network. Placement targeted ads reach users visiting specific sites, independent of their interests.
Interest based advertising reaches users based on the sites that they’ve browsed and the interest categories that they choose. Interest based ads are displayed to users based on their specific interests, rather than at a specific site or page. Currently YouTube also uses interest-based advertising to show relevant ads on its site.
Yahoo has been doing search targeted behavioral targeting for over 7 years, Facebook has revolutionized interest targeting and MSN Ad Center has been doing demographic targeting since its launch so there is something positive about these Adsense changes.
What Changes do I need to make?
At the moment, as a publisher you don’t need to make any changes except to review your current Privacy Policy which takes into account the usage of the new advertising feature by 8th April 2009.
What Impact will it have on Me?
This is unknown and I’ll update this post when I see results. I do think that this meddles with the logic of why bloggers, especially network bloggers do stick to niches of interest – to get relevant advertising alongside content.
One Reply:
Thanks for this post. I have known the change was going to happen, but I wasn’t aware of when it took place. I don’t know how others are doing with the change, but my revenue has been cut in half (being generous) since the 8th. I had a feeling something was up. Thanks.