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Adsense Tips

Mar 2nd, 2009 Adsense 1 Comment

I believe Google Adsense should be used on the right sites and in the right places. It makes sense to use Adsense since it’s a reliable publisher and revenue can be quite high, depending on the number of hits in relation to page views.

Google Adsense Recommendations

• Don’t place Adsense on the homepage of your landing site, keep it on your inner pages. By doing so, you’ll lose conversions and visitors as it’s best visitors check out your site first, bookmark pages, send to friends, subscribe etc., before clicking ads that leave your site.
• Make the most out of the Alternative Adverts. When setting up an advert, the default “Public Ads Service” is setup so that if no related ads are available then Google will show up their own…and you won’t get paid for it. You can easily create a php link and page which displays a link/image to another site that you own.
• Use Adsense in the right place. Optimising your ads and working out the daily conversion rates, but this is about making money and other advertising may offer you better revenue.
• Blend adverts with content. You should blend your ads, so that it looks like part of the content.
• Don’t populate the site with Ads. The point is to keep a user to the site, rather than drive them away by clicking your Adsense adverts. Make sure the RSS subscribe buttons are clear and on every page, keep users on the site.

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