Looking for an Affiliate Manager? - Best Blogs Asia
A look into the affiliate market industry and affiliate managers.
The definition of an AM is “An affiliate manager (AM) manages affiliate programs by helping affiliates generate sales, track purchases and send commission, among other activities”. However, what more could an AM do to help you?
Marketing Industry
I’ve been involved in online marketing for over 10 years now, from being involved in the Amazon affiliate program, befree (now defunct) to the latest regional Affiliate Networks.
As a marketer, things have gotten more complex with more Networks springing up, more affiliates promoting products and less revenue to be made. As the years have gone by, there’s been more transparency and accountability. Long gone are the days waiting for a cheque to show up, when now we can use Paypal/direct transfer.
I would say something though, that it’s complex to get all your offers in one place and joining alot of networks seems like the only solution if you’re involved in affiliate marketing full time. It can be difficult to keep track of offers, declined applications/closed down offers, CPC/CPA’s etc.,…but this is where a decent Affiliate Manager would come in to help you.
Affiliate Manager Topics
I’ve had my fair share of AM’s, most of the time I never requested their help and only received their initial contact through emails like this. Whenever I have contacted my manager, quite often I didn’t receive any reply or the reply was delayed. I’d recommend affiliate manager’s have the following setup:
- Working mobile number
- MSN, Yahoo Messenger and Skype
- Searchable information online as to what they do – LinkedIn, own website etc.,
- Recommend campaigns with high epcs doing well on the network.
- Send personalised emails and let affiliates know when offers are ending
My Recommendations
- Big payouts aren’t often the best, make sure an offer converts.
- Be active in affiliate forums – Digitalpoint, 5Star…
- Be inspired by current affiliate marketers
- Find a supportive Affiliate Manager.
- Create connections and do your research in your ield
- Plan for the long term
- Treat the AM as a friend, get to know their offers and offers you are running on other networks
Popular Affiliate Managers
You may be away there are yearly contests in the affiliate fields around the world, here are the most popular Affiliate Managers. I’ll add more to this list later.:
Chris Clarkson from Sunshine.co.uk, Naomi Brown from Firebox, Ryan Sessler from Azoogleads…
Questions for Affiliate Managers
From what I’ve read online, people are asking questions like:
- To cloak affiliate links or not to cloak?
- Can you guarantee advertisers won’t take down programs after a short time?
- Rules and regulations, what can and can’t I do?
- As a newcomer – Can you help me how to build, launch, promote and monetise an affiliate site?
- What are the monetisation methods outside of Google?
- How to drive traffic to my site? (cheaply)
- Can you help with landing pages, graphics, seo…
Conclusion
I think it can be a tough role, as successful affiliates are your ways of making more money. The more successful they are, the more you can make and depends on the relationship you have with affiliates. For example, an affiliate needs help with their site. Do you A) Spend more time with them to help them convert, but spend less time with other affiliates or B) Distribute your time effectively between the affiliates you manage…it’s a tricky question. I’ve never been an affiliate manager, but I have helped out other affiliates as well as my own experience.
I’ve taken time out and helped people who needed it from designing an effective squeeze/landing page to help on other topics. Sometimes they’ve appreciated my work and other times I haven’t heard back from them…not even a thanks.
There’s also the problem of having decent affiliate programs to promote to your affiliates. Affiliates aren’t silly and the majority are out to making decent money, so the programs need to be great…An AM’s job is to manage these 2 fronts (programs and affiliates).
No related posts.
One Reply: