Affiliate Marketing in China - Best Blogs Asia
Looking at online spend, marketing activity and affiliate networks in China.
Having just written a post on Online Activity in China, I felt it worthwhile to mention affiliate marketing in this region also.
Affiliate Marketing Activity
According to the latest CICC statistics around 2,661 advertisers are using Internet marketing and the total number of online campaigns in China is over 19,000 at any one time.
FMCG, IT/Electronics, Finance and Automobile industries account for more than 60% of total Internet advertising value in China. The growth of keyword advertising or search engine advertising may be one of the reasons for the surge in the Chinese Internet market. Search engine advertising in China is growing at a rate of 108.6% annually.
Online Spend
China Internet advertising – 2008 (Expected) – 17.2 billion Yuan
Online Travel Service Market – 2007 – 2.8 billion Yuan
Online Shopping Market- 2007 – 29.6 billion Yuan
Chinese Affiliate Networks
A previous post on Affiliate Programmes and general Asia based networks led me to explore the actual China networks below.
- Asia Clickz – Although based in Singapore, they have a China offers.
- DGM Asia – Chinese offers such as British Airways makes them interesting to join.
- Chinese AN – Hong Kong-based affiliate network.
Conclusion
At the moment I think it’s a case that the agencies must learn to integrate appropriate affiliate marketing, marketers have to set realistic commissions and publishers must be ready to embrace pay for performance.
Structural changes to Asian markets will help. For example, as credit cards become more common in China, networks will have a bigger audience. I’m happy to report some the above networks pay using Paypal and Wire Transfers, similar to their Western counterparts.
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2 Replies:
Affiliate marketing in China is filled with challenges and adventures.It takes some understanding in it’s people and business habits but it is a great first step towards breaking into that market.
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