Amazon Affiliate Program Review

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Apr 11th, 2009 Affiliate Programs 1 Comment

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This affiliate program from Amazon is one of the oldest around, since 1995 they have been paying affiliates! Ranging from books, computer hardware to 2nd hand goods there is a lot for Asia based web site owners to promote on their sites. Commission is from 4% to upto 10% depending on performance.

Amazon Associates

Signing up is very easy, you need a current site and email address and you’re ready to go. The main benefit of the program is that you can link to any of the products in the catalog, placing your referral url and then implement the code on your website. They also have regional versions in local languages so Japanese and China customers (via Jojo) can be targeted.

Types of Sites to Use Amazon

The types of site that use Amazon can range from product review sites, blogs, customized storefronts and recommended book reading lists. You can use integrate it on your Wordpress blog.

Example in Action

Types of Code for your Site

There’s a number of creative ways that you can link to their site via:

  • Recommended Product Links
  • Search Box
  • Context Links (Text)
  • Slide Show
  • Widgets
  • Site Stripe
  • aStore

Commission Structures

They offer two types of payment structure, depending on the size and growth of your site:

  • Classic Fee Structure
  • Performance Fee Structure

Classic Fee Structure

It’s a 4% referral fee on items or by third parties, some product’s fees are capped at $25, and Video On Demand as well as Amazonmp3 products are capped at $1.50 per item.

Performance Fee Structure

You earn a referral rate from 4% to 15% on items shipped or third-party sellers. Screenshot of referral fees structure:

Amazon Referral Fees

Payment Types

Payments range from paper check, direct deposit into a checking account or Amazon.com gift certificates. All payments are made in U.S. dollars and there’s a minimum payout amount of $20.

Sign up to the Amazon Affiliate Programme

Conclusion

The payouts from them may be considered a little low, but Amazon are a trusted brand and will be around for a long time yet. I’d suggest experimenting with locations, perhaps place a widget in a sidebar, implement links within pages for certain products etc.,

I found faults with their use of Javascripted widgets which would delay some page loading times and also having spent time to check for out-of-stock products and links which are no longer active.

As of 2009, Associates will not be paid referral fees for paid search traffic.

It’s not a major source of my revenue, but is still a site I use now and again. In the past, I’ve made my major income from it by selling DVDs and books but now there’s more options available to users.

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