Review of DGM Asia Pacific - Best Blogs Asia
Affiliate programme review of Singapore based DGM Asia.
DGM is a global and established Affiliate Marketing company. They’ve recently open an office in Asia so this article gives them a review!
Using DGM
Firstly, DGM are highly rated so perhaps more reliable than say Nuffnang, Advertlets and other Asia Affiliate Networks. They use reputable advertisers like Apple, British Airways and HSBC!
The sections are split into:
- Text Links – link to a product or company
- Banners – Stable and Rotating banners
- Promotions – One off special offers
DGM Experience
I found logging in complicated. They have too many options, country selections and urls to access – the best page to log in is via http://www.dgmpro.com/index.cfm.
You then need to apply to have your website accepted, this is pretty useful to veto bad sites but also there can be a long time delay (one acceptance took over 2 weeks). You then need to access a few pages for each particular advertiser, then click the symbols in the top right corner to get your banner or text link – a bit confusing.
Affiliate commission can be as low as 2%, but these are high priced items so in the long term it maybe profitable.
I also get the feeling DGM Asia is a small start up, with only 9 different advertisers and a main Singapore focus, is hard to target particular Asian websites.
However, the quality is there to see, with exclusive Asian based advertisers such as Apple, HSBC, British Airways and Newsweek you can really create a lot of revenue if you have these Asia based niche sites. This is also let down by lesser affiliate programes such as RBS, Moffy and Pfingo.
Examples of Advertisers
Apple Hong Kong
Apple Singapore
British Airways China
DGM Asia Site
Sign up at the DGM Affiliates Asia Site
Conclusion
The site still seems a bit work in progress, for example the useful feature “rotating banner” doesn’t work and the lack of available advertiser choices isn’t so great. However, the quality of the few advertiser is so great that I’d recommend you sign up. If for example, you are able to target Singapore or China based Apple users then you could make a lot of money!
3 Replies:
HI There,
My name is Sheenu Aggarwal and I Head up the Affiliate Team in dgmAsia. I would first of all like to say thank you for this review, there is some useful feedback in here which I can pass back to the relevant teams in terms of usability and our interface.
With regards to acceptance onto the affiliate programs we do encourage our merchants to do this as regularly as possible. Please note though that sometimes this may take a bit longer as blue chip clients are very conscious about brand integrity and the sites that they will be promoted on. In most cases we rely on the merchants to actually view and approve the affiliate sites and it may require a few key people at their end to do this.
However, please email me sheenu.aggarwal@dgm-sg.com if you find this process taking too long and I will see if I can try and push the application through quicker for you.
With regards to the Advertiser Base, we started our affiliate operations in South East Asia in September 2008 with the launch of our first affiliate client. We are speaking to many advertisers about launching an affiliate network in South East Asia however again this process takes time, as we educate the agencies and clients about the market and how it can provide incremental ROI to them as this channel is very new to them. We are dedicated to growing the affiliate industry as a whole and to be able to provide our affiliates with a large pool of advertisers to work on.
We do have a set criteria to the type of advertisers we allow on the network, as we service the client to ensure they are fully protected on our network we try and do the same for our affiliates with the advertisers we bring on. Having said that, we do not limit ourselves to blue chip clients only, if we think a campaign will work well on the affiliate channel irrelevant of how small or niche they are we will of course bring them on board. This will hopefully give opportunity to smaller and more niche affiliates in the market who may find a match with these programs.
The affiliate channel is very new to South East Asia however, I expect to see this grow over the coming year as more and more advertisers take interest in the performance based channel.
If you have any questions / queries as always please feel free to email me sheenu.aggarwal@dgm-sg.com.
Kind Regards
dgmAffiliates Asia
Appreciate the feedback Sheenu, I think all our readers benefit from your comments made.
I can’t remember if I mentioned it, but I think DGM Asia should have a commission structure for refering signups to the programme, shoudl encourage more Asian Bloggers to promote you and your work.
Would like to see more high ranking programmes too.