Site Flipping with Flippa - Best Blogs Asia

Site Flipping with Flippa

Mar 17th, 2010 Domains 1 Comment

I mentioned and reviewed Flippa previously, I found it a great tool to make quick money from selling sites and domains. Here I look into the techniques I used to make money from site flipping.

Using Auctions

To start with you need a site to sell, so I either develop an existing site I own which is the easiest option (aged domains are popular, regardless of content it seems) or I go out and buy a domain or site and develop it. By being involved in an auction, it means I’m pretty sure of what name I’m looking for as well as understanding the potential value. “Potential value” means that I’m going to sell the domain asap, so look for relevant affiliate offers from well known networks in order to showcase what can be made from the site.

Auction sites I use would be Flippa itself, Bido and Sedo, as well as contacting domain owners directly via Who.is and asking if they’re interested to sale.

Contacting Existing Site Owners/Contacting Potential Buyers

I normally send off an email something like this:

My company owns XXXXXXXX.com, and I would like to know if you would have an interest in buying it. Owning a strong keyword domain name can help you rank higher in search engines for the term, and I believe this is an important term to own. The price for this domain name is just $xx, and it is being auctioned at Flippa. I found your contact information via Google, and this is a one time individual email.

Long Term or Short Term

I always choose short term, but if the domain is good and has alot of potential then I’ll keep it for long term. When finding short term sites to flip, I first use the national online newspapers. I see what stories they are writing about, which groups and countries they are targetting, as well as specific product names. You wouldn’t believe how many products are being launched without the company buying the .com name or local urls. You do need to be careful of copyrights too.

Make the Title Saleable

See the example below of recent domains that sold on Flippa, look at what they focus on and notice the pattern.

Sites seem to sell if:

• They mention revenue
• Date.
• Page Rank.

Information needed in the Listing

The site listing needs to be clear and to the point, I normally break it up into paragraphs, use bold titles and explain the reason why I bought the domain and it’s potential. The listing should contain:

• Revenue, even if it’s 0. Explain why.
• Screenshots, preferably Google Analytics
• Explain copyrights, answer potential questions

Other ways to get more sales include:

• Offering to host the site.
• Improve your Trust by filling out the details.
• Adding Clickbank.
• Add a custom Twitter account.

Flippa Tags

Flippa tags are a great way of finding out which types of domains and sites sell best and how much they sell for. This is what I saw what people are bookmarking when I last looked:

• eCommerce
• Wordpress
• Adsense
• Autoblog

Whilst highest average sales are:

• Community – $15,432
• Jobs – $13,919
• Tutorials – $13,377

Highest clearance Rates are:

• Car Insurance
• Bookmarking site
• Work at Home

Conclusion

I think by creating a Community Car Insurance site, then you’re on your way to making big money. But seriously, when creating a listing showcase the positive attributes of the site. If it has high pr, then promote it or if it’s got keywords in the domain – promote that too. Look at what the “Big Flippas” are doing and see how they got successful.

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