Focus on your Company Website - Best Blogs Asia
A reflective post on focusing on the right thing first.
I’ve been involved in the web industry for years. I found it easy to get sucked in, do the work for clients, work on my own sites and let the money roll in, but there are problems.
Misohoni Company Site
However I neglected the fact that my company web site (Misohoni) was left to gather dust and wasn’t updated hardly ever.
A company site is a representation of myself and the work I do.
My feeling is I should of continued to develop/improve my company, perhaps could of drummed up more business or other exciting opportunities.
Too easy to get bogged down with work
Since 2003, I’ve been working freelance as well as my own sites when the work dried up. I coped ok, but as trends and fashions changed, so did my tastes in domains.
I bought and managed new sites to try to be a part of a “new exciting wave” when instead I should of developed my own current sites which had a lot of potential to earn lots of revenue.
Focus on One thing
This has to be the most important piece of advice. If your overall goal is to run X site only, but have mini sites that have potential but are taking up your time…then sell them. Reach your goal first.
Second piece of advice, don’t be afraid to sell. If the time is right and you’ve got the right amount of revenue/visitors to your site and the site is not in your long term plans, then sell.
Design of Misohoni
I wanted to keep the new design simple and just explain what I do and how to contact me. Over the years my Misohoni site was a forum, a soccer site to a complex site with no focus. The latest design (which was scrawled on a napkin on a boat over to Hong Kong!) integrates RSS feeds, showcases my portfolio and is more open for users to contact me. I also wanted to focus that I’m based in Asia.
Conclusion
This was a more personal post than others on the site but I cannot stress the importance of designing your company site well. I spent nearly 5 years planning what Misohoni would look like and am finally happy with the result. If you need some advanced web analysis with your current site, feel free to contact me.
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