Google Adwords Instructions - Best Blogs Asia

Google Adwords Instructions

Mar 25th, 2009 PPC 0 Comment

Google AdWords is Google’s advertising platform offering both cost per click, cost per impression and cost per conversion pricing for advertisements served on Google and partner sites. Here’s detailed instructions of what goes behind an AdWords campaign.

AdWords Campaign

An AdWords campaign is made up of full lists of keywords, testing, bidding, etc.,. Pages (in particular “Landing Pages”) shouldn’t exist to take users to another (affiliate) site, as Google will penalise you accordingly. Try to create “squeeze pages” which is a presale page, which then links to your affiliate codes.

Adwords Setup

Sites should contain the following sections, taking into account the Guidelines:

• Sitemap
• Privacy Policy/Statement
• Terms and Conditions
• Contact Us (Include an address and phone number)
• About Us

Campaign Setup

Here’s some recommended techniques to make sure your campaigns are defined:

• Research your Competitors, do their adverts stay the same or change?
• When bidding, try for position 3 or 4, reduce bids when the CTR improves.
• Don’t bid on broad keywords, keep it targeted and use Exact or Phrase Match.
• Aim for a 3% conversion rate, if not stop the ad.
• Keep campaigns targeted by both country, keywords and by actual text used in the advert itself.
• If using exact matching on a keyword with a constant CTR, lower your bid by 1 cent per day.
• Use trademark symbols such as ™ and ® in the Title.
• Having the Keyword in your URL helps, try adding it to a sub-domain landing page.

Negative Keywords List

I use these keywords phrases where I don’t want my advert to appear:

• Negative Keywords 1kb

Content Setup

• Create original reviews of whatever you are promoting, include user reviews also.
• List comparable products from competitors, perhaps even link to related products.
• Make use of displaying special offers and discount codes.

Free Adwords Voucher

Try this $250 signing up coupon.

Tools to Use

These tools will save time spent on research:

• Google Website Optimizer
• Adwords Wrapper
• Google Keyword Tool
• Google Trends
• Google Ad Preview
• Keyword Juggler tool
• Go Rank
• Typo Generator

Any luck?

Perhaps by investing more in SEO, you’ll find you won’t need to rely on Advertising in the long-term future.

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