Matt Cutts and Paid Links - Best Blogs Asia
Some clarification text on page link and the flow of link juice, here is what Google thinks about it.
Matt Cutts is the authority on things search related and page ranking, so it’s useful to report what Google believe users should do when placing adverts on their pages.
Paid Links
From what I understand Google isn’t going against people making money from their sites. They promote Adsense, let publishers combine with other advertisers like Adbrite and other affiliate links…so what’s the problem? It all comes down to Page Rank. Some users believe the higher the page rank, the higher placement you get on Google and so on…so PR became hot property.
Established sites with high PR could then sell links on their pages to newly formed sites or low ranking websites, then “link juice” is passed and can improve the ranking of the linked site. However, Google doesn’t like this practice since can effect the SERPS and I guess “isn’t fair” to established or authority sites which have built up links and link juice over time.
Previously I sold links on sites like Digitalpoint, earning upto $100 per month. One of my site’s was PR6 with a Dmoz listing, however after a few months I was reduced to PR3 and lost my Dmoz listing.
It could be conicidence, but I don’t think so…especially after reading articles like : Matt Cutts and the paid links
So what can be done
Well firstly, the time of actively selling links for Page Rank juice is over. Google’s technology can quickly indentify sites which do so and change your site’s ranking accordingly.
I think the reliance of Page Rank will be less over time, the web is developing and indexing sites is different due to the use of social media which can boost the backlinks of pages/sites in a matter of days.
I wrote a review of TLA (Text Links Ads) stating how bad they are for passing on link juice. Alot of users implemented the TLA code and their site’s were effected so stay away.
If you do want to be paid for a link, implement “noFollow” in the href tag or another idea is to not actively promote you and your site as a link seller.
Reporting Paid Links
Google is getting users on their site and people can report paid linking via the Google Paid Link form.
Going back to the Digitalpoint mention, I wouldn’t be surprised if the Big G have implement bots to search Link selling sites and check for paid linking…so be warned!
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