Targeting Asian Traffic - Best Blogs Asia
I was inspired to write this article about targeting and monetising Asian visitors based on the celebrations in Asia.
For affiliate marketers, generally the most profitable times of the year would probably be Christmas (Buying presents for loved ones), after Christmas (Diet pills and gym memberships) and Valentines Day (Jewellery, chocolates and flowers). However, have you ever taken into account other profitable times such as The Chinese New Year or even things such as auspicious dates in the year to get married?
Huge Potential in Asia
According to the CNNIC, there are around 30 million+ China based bloggers who are all relatively untapped in terms of affiliate marketing. In terms of online spending ratios (Source Zenith Optimedia 2007) the UK is first with an 18% spend, Korea and Japan at 12%, whilst the US spends only 8%! It’s worthwhile to take this into account when thinking of who you want on your site and what type of spending power they have.
The importance of targeting countries outside of your own is paramount, especially since nowadays the market is getting more diluted with Marketers competing by promoting the same product to the same target audience.
List of Occasions in Asia
This isn’t a definitive list by a long stretch, but will give you an idea of when and what to promote on your sites. The aim would be to attract attention by aligning your website or blog with Asian holidays and events, which in turn could mean huge traffic and monetisation on those leads.
Chinese New Year
Date: End of January to Start of February
Products to Target: Clothes, Banking Services (To change money), Jewellery
White Day (Japan)
Date: March
Products to Target: Cakes, Chocolates
Mid-Autumn Festival (Korean)
Date: Mid September
Products to Target: Luxury Food
Mid-Autumn Festival (Chinese)
Date: Mid to Late September
Products to Target: Greetings Cards, Candies and Mooncakes
Christmas (Philippines)
Date: Late September to December
Products to Target: Decorations, Christmas Shopping
Conclusion
How you personally go about this would be upto you. My recommendations would be to outsource work, use translators and establish contacts in countries which have huge potential as it would only benefit you in the long term.
Have you already tried to leverage holidays and events to generate traffic? If so, how did it work out?
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2 Replies:
Dude, I got tons of Baidu traffic from China.
How can I convert that into money?
So alot of your traffic is from China? How about using Asian Affiliate programmes, like the ones I mention on the site