Traffic from Chinese Search Sites - Best Blogs Asia
A useful post on how to get Chinese traffic to your sites.
I’ve mentioned in previous posts about targeting Asian traffic and there’s 30 million+ China based bloggers out there as well as general Chinese internet users. This post looks at how to get this traffic to your sites.
Popular Chinese Search Sites
The main sites are as follows, in no particular order.
Baidu
Baidu Inc., which operates China’s most popular Internet search engine, and currently the 4th biggest website in the world. They also own Baidu Baike the largest online Chinese-language encyclopaedia. It contains more articles than any Wikipedia except the English-language Wikipedia.
Soso
Soso is a Chinese search engine owned by Tencent Holdings Limited, which is well known for its other creation QQ.
Sogou
Sogou is the first search engine that has gathered up to 10 billion web pages, supplying most convenience services for searching news, music, shopping information, maps, etc.
Youdao
Youdao search products currently include search tools for the web pages, blogs, shopping, images, music, news, video, maps, encyclopaedia, translation, a desktop dictionary, tool bar and the Youdao Reader for RSS feeds. It currently powers the popular 163.com site.
Yam
Yam is one of the most comprehensive WWW indices for Taiwan. This site is modelled after the Yahoo search index.
Timway
TimwayA search index supporting both English and Chinese searches. Also includes a Yahoo! like subject index. All entries are bilingual and is Hong Kong based.
Youku
Youku is a video based sharing search engine, ranked #1 in the Chinese video sharing sector by China Internet Society, iResearch and Baidu User Index. Other similar sites are ku6.com.
How to get Chinese Traffic
You need Chinese content, in Traditional or Simplified Chinese. From my experiences you can write the content and it will be picked up by search engines. You can also Submit to Baidu (link). I’d also suggest the following:
- Declare the Meta language in the tags, example ZH for Chinese.
- Create a sub-domain and translate all the site into Chinese, then submit this to Chinese search engines.
- Declare any English text on the page with EN tags.
This will be reflected in your traffic logs. Also, if you see a lot of Translation tools like Babelfish in your stats, check which country your visitors are coming from and translate the page/site accordingly.
I think it’s a case of reviewing your stats and changing the site to the visitor’s tastes.
Recommended Translator
I’m not a Chinese national so I don’t know how to write in Chinese, however I use a reliable local Hong Kong translator who transfers my English text to both Traditional and Simplified Chinese. Feel free to mention Best Blogs Asia when contacting him – Email: Po Cheung.
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